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Simulated meat and simulated poultry products

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Simulated meat and simulated poultry products do not contain any meat or poultry, but are represented as having the physical and nutritive characteristics of meat or poultry.

Common name

Consumers must not be misled as to the true nature of these products. Therefore, the complete common name "Simulated (Naming the meat or poultry)" must appear on labels and in advertisements for all simulated meat and poultry products [B.01.100(1), Food and Drug Regulations (FDR)].

Simulated versus flavoured bacon bits

The use of the common name "Simulated Bacon Bits" requires that the product be nutritionally equivalent to real bits of bacon. The product must meet the compositional requirements of section B.14.090 of the FDR. The use of the common name "Bacon Flavoured Bits", however, does not imply that the product simulates bacon, only that it is bacon flavoured. In this case, the requirement for nutritional equivalence and the compositional requirements of B.14.090 of the FDR do not apply.

Contains no meat / contains no poultry declaration

When meat or poultry products are simulated, the applicable phrase "contains no meat" or "contains no poultry" is required on the principal display panel of the label, in close proximity to the common name and in letters of at least the same size and prominence as those shown in the product's common name [B.01.100(4), FDR].

When used as an ingredient

When simulated meat is used as an ingredient of another food, such as a soup, the declaration "contains no meat" is not required on the label. Additionally, any pictures or vignettes on the packaging of the final food must not suggest that meat is present.

Nutrition labelling

The FDR specifies the amounts of vitamins and mineral nutrients that must be added to simulated meat and poultry products [B.14.085 to B.14.090, B.22.029, FDR]. These added vitamins and minerals must then be declared in absolute amounts and as a percent daily value per serving of stated size in the Nutrition Facts table [B.01.402(6), table to B.01.401, items 13 and 15, table to B.01.402, items 19 to 24, 26, 30, 31, 33, FDR]. Refer to Information within the Nutrition Facts table for more information.

Protein content of simulated meat products

Sections B.14.085 to B.14.090 include minimum protein rating requirements for simulated meat products. For example, a simulated meat product that resembles ground beef must have a protein rating of not less than 40. If the prepackaged product as offered for sale is raw and frozen, but cooked before being consumed, the minimum protein rating requirement of 40 would apply to the product as sold (not after it is prepared by the consumer). In addition, these regulations must be respected after a product is rehydrated. This would apply to the food immediately following rehydration (for example, prior to cooking or consumption).


Close proximity
In respect of an item of information that is shown on a label, means immediately adjacent to the item of information and without any intervening printed, written or graphic material [B.01.001(1), FDR; 1, SFCR].
Simulated meat product
Any food that does not contain any meat product, poultry product or fish product but that has the appearance of a meat product [B.01.001(1), FDR].
Simulated poultry product
Any food that does not contain any poultry product, meat product or fish product but that has the appearance of a poultry product [B.01.001(1), FDR].
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