Buying organic food: labels and advertising can help

Labels and advertising can help.

The amount of certified organic content in a product determines how organic information can be displayed.

Single ingredient (e.g. strawberries), or multi-ingredient foods (e.g. strawberry jam) with 95% or more organic content

• Product can be labelled or advertised as "organic"
• Canada Organic Logo can be on product packaging

Multi-ingredient foods with 70% to less than 95% organic content

• Product can be labelled "Contains X% organic ingredients"
• Canada Organic Logo is not allowed

Multi-ingredient foods with less than 70% organic content

• May only identify organic content in the list of ingredients
• No claims about organic content can be on the product packaging
• Canada Organic Logo is not allowed

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