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Pictures, vignettes, logos and trademarks on food labels


Includes a word, a personal name, a design, a letter, a numeral, a colour, a figurative element, a three-dimensional shape, a hologram, a moving image, a mode of packaging goods, a sound, a scent, a taste, a texture and the positioning of a sign [2, Trademarks Act]


  • A sign (definition) or combination of signs that is used or proposed to be used by a person for the purpose of distinguishing or so as to distinguish their goods or services from those of others, or
  • A certification mark [2, Trademarks Act]

Trade name

The name under which any business is carried on, whether or not it is the name of a corporation, a partnership or an individual [2, Trademarks Act].

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