Comparative nutrient content claims
Example: steps for evaluating "reduced in fat"

See item c) of the Summary Table for Fat Claims (item 13 of the table following B.01.513), "Reduced in fat", to evaluate the claim: "30% lower in fat than our regular granola bar"

Food conditions

• the "lower in fat" granola bar must have a minimum of 25% less fat than the similar reference food (that is, the regular granola bar); and
• the similar reference food (that is, the regular granola bar), must not qualify as "low in fat".

Label conditions

• the "similar reference food" (for example, the regular granola bar) must be identified;
• the amounts of the food being compared must be stated, unless they are the same; and
• the difference must be expressed per serving of stated size (as a percentage, a fraction or in grams).

For more examples on identifying the validity of a claim, please refer to Nutrient Content Claim Examples.

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