Comparative nutrient content claims

Complete text

Comparative nutrient content claims are those that compare the nutritional properties of two or more foods. The major categories of comparative nutrient content claims are:

• Reduced
• Lower
• More
• Light in energy or fat

Examples of comparative claims include:

• "3 grams more fibre than 1 slice of Brand X bread"
• "33% less sodium per x serving than our regular potato chips"

On this page

• Conditions for use of comparative nutrient content claims
• Comparative claims for vitamin and mineral nutrients
• Reformulated products and similar reference foods
• Example: steps for evaluating "reduced in fat"