General principles for labelling and advertising

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• Requirements
• Overall impression created about a product
  • Labelling requirements
  • Voluntary labelling information – claims and statements
• General principles
  • Accuracy and substantiation
  • Qualifying statements or disclaimers
  • Failure to disclose
  • Vague descriptions
  • Alarmist claims and advertising
  • References to the Food and Drugs Act (FDA) and Food and Drug Regulations (FDR)
  • Statutory references and terms
  • Population targeting