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Advertising requirements for nutrient content claims
Advertisements placed by the manufacturer versus third party

Advertisements placed by or on the direction of the manufacturer or distributor (definition) include, but are not limited to:

Sometimes, advertisements for prepackaged products are not made or placed by or on the direction of the manufacturer, but rather by a third party. Examples of third parties are:

The Decision Tree: Manufacturer Vs. Third Party provides a tool to aid in identifying the general requirements based on who placed the advertisement.

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