Advertising requirements for nutrient content claims
Advertisements placed by the manufacturer versus third party
Advertisements placed by or on the direction of the manufacturer or distributor (definition) include, but are not limited to:
- advertisements for which the manufacturer has paid;
- public service spots which are sponsored by the manufacturer;
- advertisements placed on behalf of the manufacturer by an advertising agency or media outlet;
- information placed on the manufacturer's web site; and
- other forms of advertisements or publicity under the control of the manufacturer.
Sometimes, advertisements for prepackaged products are not made or placed by or on the direction of the manufacturer, but rather by a third party. Examples of third parties are:
- a marketing board;
- a retailer, when advertising another company's product;
- a non-governmental health organization; or
- other organizations without label control (OWL).
The Decision Tree: Manufacturer Vs. Third Party provides a tool to aid in identifying the general requirements based on who placed the advertisement.
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